Jithu George

Business Designer - Brand Strategist - Luxury Marketeer

Wednesday, 16 November 2016

Wine Branding: Project for Santa Margherita

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About the Company: Santa Margherita represents the starting point of the Santa Margherita Wine Group, founded by Count Gaetano Marz...
Wednesday, 21 September 2016

Brand Strategies : Experiential Marketing Exemplified

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Experiential Marketing, sometimes called "engagement marketing," "event marketing," "on-ground marketing,...
Thursday, 15 September 2016

Limited Edition Product Lines - Why Deploy them?

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The Definition of Special Edition/Limited Edition The terms  special edition ,  limited edition , and variants such as  deluxe edit...
Sunday, 11 September 2016

DESPERADOS: The Tequila Flavoured Beer - A Brand Assay

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Experience Desperados Online: Desperados: The Tequila Flavoured Be...

Italian Artisanal Beer... Birra Artigianale: MALTO Bene (MALT is GOOD)!!

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The Prelude: The last few years has seen a genuine boom in the production of artisan beer in Italy. There is not an Italian ...

YOOX - An Overview

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Y oox.com , launched in September 2000, sells off-season items at heavily discounted prices and regularly offers clearance sales. This...
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