Wednesday, 16 November 2016

Wine Branding: Project for Santa Margherita



About the Company:


Santa Margherita represents the starting point of the Santa Margherita Wine Group, founded by Count Gaetano Marzotto in 1935, which gradually developed into a real “wine making mosaic” with its own wineries and vineyards in some of Italy's most beautiful regions: Eastern Veneto, the Conegliano-Valdobbiadene hills, Alto Adige, Lombardy with Franciacorta, Tuscany with Chianti Classico and Maremma and Sicily.

Indissolubly linked to its icon wine – Pinot Grigio, ancestor of an entire generation of new Italian white wines, market leader for more than fifty years, distributed in 85 countries – Santa Margherita made its ability to innovate, its managerial structure, its technological development, its quality and sustainability – environmental and social – its distinctive traits. According to the company, "There are actually two constants at the center of our daily routine: the vineyard and men.


The Santa Margherita Website

The Pinot Grigio has gained immense popularity in the United States since they were first imported by Terlato Wines International, but they aren't the only wines this well-respected winery has to offer. Santa Margherita wines are available in red, white, and sparkling varietals.


Read More at:

The following consultancy project was done in association with Domus Academy. Domus Academy has been ranked by prestigious opinion leaders like Business Week, Frame Magazine and the Italian Chamber of Fashion as one of the Best Schools of Design in the World.


Brand Revamp



Brand Recognition, Product Appeal, Brand Personality, Brand Equity



Cumulative Brand Building Strategy, Brand Boost, Brand Awareness


Philosophical Branding, Innovation, Strategy, Consultancy


Brand Awareness Pie Chart, Where do you purchase wine, Do you know Santa Margherita, Primary Data Research, Secondary Data Research


Wine Pairing, Brand Persona, Brand Association Building, Brand Differentiation Strategy



Wine, Music, Wine tasting, Music Festival
Sparkling Wine & Music

Celebration, Togetherness, Romance, Mood Board, Music



Wine Pairing, Travel, Spirit, Flight, Road, Rail, Bus, Trip
White Wine & Travel


Wanderlust, Exploration, Inquisitive, Vibrant, Love, Road Trip, Wine Meadows



Wine Pairing, Art, Vino Rose, Exquisite Wines, Wines of the World
Rosé & Art


Exquisite, Unique, Special, Wine for your Ideal Date, Wine for Women, Italian Art, European, Soulful Wine



Wine Pairing, Red Wine, Books, Connoisseur Special
Red Wine & Books


Intimate, Cognitive, Pensive, Book lovers, Wine lovers, Food for thought, Thinkers wine, Wine for the Reader's soul


Product Differentiation


Primary Data, Secondary Data, Questionnaire, Primary Research, Secondary Research, Data Speculations, Brand, Packaging, Price, Price Proposition, Pricing Strategy


Brand Personification, Brand Identity, Brand Revamp, Brand Rejuvenation, Adept Branding Strategies, Premium B School Project, Award Winning Wine Consultancy Project


Music, Travel, Art, Book, Collector's Edition, Limited Edition, Something to remember, Collectibles, Brand Excitement Strategies, Top of the Mind Awareness


Santa Margherita and la Feltrinelli RED


Yes, No, Primary Data, Secondary Data, Primary Research, Secondary Research, Data Scrutiny, Questionnaires, Consumer Survey


Co-branding strategy, Co-creation strategy, Book store, Live interaction, Consumer Interaction, Consumer Awareness Generation, Buzz Generation


Revel In the Personalized Experience, Customized Experience, Spontaneous buy, Conspicuous buy, Spontaneous purchase generation, Conspicuous purchase generation



Digital Footprint, Increase Brand Equity, Digital Marketing, Generating sales revenue, Bettering Brand Awareness, Favorite Wine Brands of the World, Santa Margherita Pinot Grigio USA's favorite wine, Best Selling Wines



Facebook, Twitter, Youtube, Instagram, Google Plus, Google +, Search Engine Marketing, Search Engine Optimization,



SUPERMARKETS, HIGH END SUPERMARKETS, WINERIES, RESTAURANTS, Excelsior, Eataly, Premium Restaurants, Best Food in Milan, Italy, Pamper yourself with good wine, Premium Product Positioning Strategy






Euros, Branding Budget, Economical Branding, Award Winning Branding Strategy, Best Return on Investment Branding Strategies

For more insights and queries on Brand Strategies and Consulting, drop in an Inmail @ :


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